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Combate Americas

Delivered November 6, 2019. Contributor: Alexandra Y.

Goals

The goal is to find out more about the company Combate Americas including revenue, events, top executives, and competitors.

Early Findings

  • We could not find a CMO for Combate Americas. We did find that the CEO is Campbell McLaren and the Senior VP of Marketing is Billy Sanez.
  • We did not find an agency related to Combate Americas.
  • Combate Americas has signed a 3-year contract with Univision and Groupo Televisa. The deal will bring their televised events to Mexico.
  •  Competitors of Combate Americas include Telemundo Boxing, TNT, ESPN 2, and Paramount. Combate Americas consistently beats their competitors in terms of viewers.
  • One example of the company's viewership is an event on October 11, 2019 that had 411,000 viewers on Univision alone.
  • The company has weekly to bi-weekly events in various cities around the United States. Most of the events are unthemed, but they did have a "Dia de Los Muertos" themed event on November 1 in Dallas, TX.
  • In April, Kate del Castillo invested $20 million in Combate Americas.
  • We could not find an actual revenue from Combate Americas. We did find an estimate of $14.2 million.

Proposed next steps:

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