To understand the branding/marketing strategy of city comprehensive art programs that are publicly or privately sponsored and how these programs have been received by the public to answer the following key questions: How did they communicate their events/programs in corresponding cities, with samples of their communications? ( web, flyers, radio, TV) Were the events successful? Did people enjoy them? What were people's reactions to the marketing and the events/program? to develop a brand name, messaging, look and feel.
(Examples to focus on: BLINK in Cincinnati, Light City in Baltimore, Shakespeare in the Park (NYC) and The Wolf Trap in D.C. )