Breakfast Restaurants with Florida Headquarters

Goals

To compile a list of breakfast restaurants headquartered in Florida, along with information on their CMO, annual revenue, company overview and size, location, competitors, and current agency of record.

Early Findings

First Watch

  • First Watch is a breakfast restaurant chain based in Bradenton, FL.
  • The restaurant was founded in 1983 and serves only breakfast, brunch, and lunch between the hours of 7:00am and 2:30pm.
  • Matthew Eisenacher is SVP of Brand Strategy & Innovation for First Watch.
  • While we did not find evidence of an agency of record, First Watch worked with Dunn & Co on its "Where Breakfast People Breakfast" advertising campaign, which involved everything from "store signage to napkin rings to the menu and website."
  • Crunchbase lists First Watch's estimated revenue as $403.2 million and its competitors as Mimi's Cafe, Quiznos, and Snooze.

Breakfast Station

  • Breakfast Station began as a strip mall breakfast restaurant in Port Richey, FL in 1995 and has expanded to 13 locations.
  • The restaurant serves breakfast and lunch from 7:00am to 3:00pm.
  • We were unable to identify the company's revenue or its CMO or any other marketing executive.

Broken Egg Cafe

  • Another Broken Egg Cafe is a privately-held breakfast-focused restaurant franchise that was founded in Louisiana but has its headquarters in Orlando, FL with 60 restaurants across the southern US.
  • The restaurants serve primarily breakfast dishes with some lunch offerings as well.
  • Crunchbase shows estimated revenue of $94.7 million for Another Broken Egg, but it does not list any competitors.
  • Jan Barnett has been Chief Marketing Officer since January 2016.
  • The restaurant's logo was designed by Polackey, but no other agency information was found in our initial research.

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