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Research Outline
Prepared for Martin S. | Delivered March 24, 2020
Google DBM (DV360) Advertisers
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Goals
To compile a list of Google DBM (DV360) advertisers who have been using the platform since at least 2017.
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Early Findings
As per reports published in June 2019, Google is selling linear television inventory with Display & Video 360 via a beta partnership with the TV industry ad tech company
WideOrbit
.
Another linear TV supply-side platform that was expected to integrate with DV360 during fall 2019 is
C
l
y
p
d
.
It has been found that WideOrbit has deep roots in local TV, whereas
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y
p
d
is expected to open up more national cable
inventory to DV360 buyers
.
S
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r
p
i
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.
i
o
implemented DV360's new '
M
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m
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s
e
CPA
' automated bidding capabilities across prospecting strategies for payments provider
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l
to stand out and tap into new audiences, whilst maintaining efficiency in its paid media spend and keeping costs down.
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y
b
e
r
is a financial
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b
e
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n
g
provider that wanted to increase its reach and brand awareness, by achieving more impressions and clicks-to-site within its available budget.
It also implemented
DV360's '
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n
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m
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s
e
CPA'
automated bidding capabilities with the help of
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r
p
i
c
o
.
Serviced office provider
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e
g
u
s
implemented Google’s
DV360
to gain a better understanding of the value of each stage of the marketing funnel so that appropriate credit for each activity can be allocated.
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