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Research Outline

Prepared for Jeffrey F. | Delivered April 2, 2020

Business Development and PR Firms Used by Management Consultants

Goals

To find the top 5 (each) business development and PR companies used by management consulting companies.

Early Findings

  • Some of the top consulting firms in the world include McKinsey, BCG, Bain & Company, Deloitte, PwC, Booz Allen Hamilton, Ernst & Young, Accenture, KPMG and AT Kearney.
  • One strategy to explore would be check these firms to see who they use for business development and PR.
  • It appears McKinsey does not use just one PR firm to manage its public relations. For example, Camron PR is the agency for just the McKinsey Design arm.
  • As McKinsey themselves offer business development as part of their remit, it seems logical that they would not employ an outside company for this.
  • No PR agency could be found for Bain & Company. As the company has many employees with the words "public relations" in their job titles, it appears they may manage public relations internally.