• Some of the largest canvas/print companies in the US, as ranked by revenue, include Snapfish, Shutterfly, Zazzle, Red Bubble, Printful, Icustommadeit, PosterGully, GotPrint, Staples, Minted, and Mixbook.

• While there was limited data available on specific marketing budget, we've provided preliminary available data on Zazzle, Shutterfly, Snapfish, and Red Bubble below.

Zazzle

• With over 30 million monthly visitors, Zazzle is considered one of the world's top platforms for customized print items including custom canvas.
• The company's revenue was $20.28 million USD in 2018.  
• The platform is structured as an online marketplace which allows customers to create their own custom prints, as well as designers to create custom art shops featuring print products.
• This structure allows Zazzle to encourage self promotion as a key part of their marketing reach.
• There was limited data available on the marketing budget of Zazzle, but it is noted that their primary marketing channel is social media.
• While the company does promote their offerings through its own social media pages, given their commission based marketplace structure, much of the social media marketing is users generated as they self promote items they've created.

Shutterfly & Snapfish

• Shutterfly & Snapfish completed a merger in 2019, making them one of the largest custom print companies in the world.
• Shutterfly offers custom prints to over 10 million active customers, and processes over 26 million orders per year.
• Snapfish is considered a leader in online printing services, and grew significantly in 2018 when they acquired custom print platform CafePress.
• Shutterfly had an estimated revenue of $528 million in 2019, and Snapfish had an estimated revenue of $150 million.
• Shutterfly & Snapfish both primarily market to customers via social media.
• Shutterfly has over 1.3 million Facebook followers and approximately 200,000 Instagram followers, generating followers via user generated content combined with custom hashtags.
• Snapfish has also continued to use an SEO based strategy to promote free custom prints via affiliate content.

Red Bubble

• Company RedBubble is focused on high-quality custom prints featuring uncommon designs, including canvas prints.  
• The company had an annual revenue of $257 million in 2019.
• RedBubble also uses a marketplace format to involve artists in self promoting their products on the platform.
• While no specific annual marketing budget was publicly available, the company does note in their annual report, they "generate a lot of inbound organic search and social traffic, which keeps marketing costs low".