Investing in the content creation process.

•  56% of content marketers have increased their content creation spend. 

Content Personalization for Ultra-Targeted Content

• According to a survey carried out by Evergage, 93% of content marketers use personalization in at least one medium.
• The main channel of communication that they use personalization is in emails followed by website, in-person, and online advertising. 

Customer experience will be front and center

•  84% of customers believe that the experience should be as important as the product or service received.
•  73% of customers say that exceptional service in one place causes their expectations to rise higher for the next place.
•  66% will pay more to get a better experience.

CRM becomes more social

• Social media has become the focal point of the customer experience.
• If a prospective customer has a great interaction with brand over social, they are 71% more likely to purchase the product/service.