Content Marketing and CRM: Trends

Goals

To obtain a list of trends in content marketing and CRM.

Early Findings

TRENDS IN CONTENT MARKETING

Investing in the content creation process.

Content Personalization for Ultra-Targeted Content


TRENDS IN CRM IN 2020

Customer experience will be front and center

  • 84% of customers believe that the experience should be as important as the product or service received.
  • 73% of customers say that exceptional service in one place causes their expectations to rise higher for the next place.
  • 66% will pay more to get a better experience.

CRM becomes more social

  • Social media has become the focal point of the customer experience.
  • If a prospective customer has a great interaction with brand over social, they are 71% more likely to purchase the product/service.

Proposed next steps:

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