Content Marketing and CRM: Trends
To obtain a list of trends in content marketing and CRM.
TRENDS IN CONTENT MARKETING
Investing in the content creation process.
Content Personalization for Ultra-Targeted Content
TRENDS IN CRM IN 2020
Customer experience will be front and center
- 84% of customers believe that the experience should be as important as the product or service received.
- 73% of customers say that exceptional service in one place causes their expectations to rise higher for the next place.
- 66% will pay more to get a better experience.
CRM becomes more social
- Social media has become the focal point of the customer experience.
- If a prospective customer has a great interaction with brand over social, they are 71% more likely to purchase the product/service.
Proposed next steps:
You need to be the project owner to select a next step.