To inform the marketing and PR strategy, the messaging, tone, audience, and channels of Compass Data Centers, Digital Realty, Equinix, CoreSite, Tierpoint, Vantage Data Centers, Align, and Stack are needed.
The company highlights that it is able to deliver the data center needed in any geography within 6 months from a "pad ready site" and that this is possible due to its "patented customizable design" and "agile construction methodology"
Furthermore, the company highlights its experience. This includes its experience in site acquisition and it offers the client the possibility to build data centers on the client's land or Compass's land.
Compass Data Centers present themselves as experts.
The company highlights the years of experience it has and quantifies it by the dollar value of its projects.
Some examples of how the company presents itself:
"Compass is led by a team of professionals with extensive experience in designing, building and operating data centers"
On multiple occassions the company highlights that "Compass is led by a management team that has built and operated over $3 billion in data halls worldwide."
American Electric Power serves 11 states, has a territory of approximately 200,000 square miles and has approximately 18,000 employees.
SUMMARY OF FINDINGS
In the initial hour of research, some information on Compass Data Centers' messaging, tone and audience was provided. Continued research would provide the rest of the information as well as information on competitors.
Only the project owner can select the next research path.