Prepared for Naeem T. | Delivered July 1, 2021
Sales Enablement Content Market Research
To have market research on the sales enablement content market, which is defined as sales teams spending money on content to power their content. An ideal response would include:
The current total addressable market size [TAM] as well as past and predicted future growth.
A list of key competitors which should include
, but more should be found.
For those key competitors to understand the actual "content" portion, as, an example, content is only part of
Any data surrounding recent funding volumes.
Any data surrounding recent unicorns.
The initial round of research indicates that data availability surrounding the sales enablement content market is adequate, with the caveat that TAM is not available, just the market size and growth [CAGR], and all market sizing reports are paywalled. Data availability surrounding key competitors, funding volumes, and the possibility of recent unicorns is adequate.
Market Size and Growth
Markets and Markets
, "the global sales enablement platform market size to grow from
USD 1.1 billion
in 2019 to
USD 2.6 billion
by 2024, at a Compound Annual Growth Rate (CAGR) of
during the forecast period."
is expected to account for the largest market size during the forecast period.
asserts that the Global Sales Enablement Platform Market will reach
$4.5 Billion by 2027.
In 2020, the global market size for the global Sales Enablement Platform was estimated at
U.S. market size
is estimated to be
states that the Sales Enablement Platform market "is expected to register a
CAGR of 20.2%
over the forecast period, 2021 – 2026. Organizations across industries are adopting the sales enablement platform, as it enables their sales and marketing teams to enhance their efficiencies in various areas, including sales communication, content management, onboarding, and training."
Verified Market Research
, the Sales Enablement Platform Market was valued at
USD 1.7 Billion
in 2020 and is projected to reach
USD 7.3 Billion by 2028
, growing at a CAGR of
from 2021 to 2028.
According to Market and Markets, the "major" competitors in this arena are: From the United States:
. From Belgium:
. From Switzerland:
lists most of the same key competitors.
were provided to us as example competitors and those three companies are listed in both reports, we feel confident that all the named competitors are true ones. We took the time during the initial hour of research to scan each competitors' website, and we did eliminate a few from the lists provided by Market and Markets and MarketGlass, based on mergers and the competitor not being relevant. We were left with a list of fourteen, which are true competitors to the three named in the chat transcript [Showpad, Highspot, and Seismic].
is now one of the "
most richly valued startups
in Seattle, and is worth more than double its valuation when the company raised funds about 14 months ago", according to this
The company wouldn’t disclose precise sales metrics, but annualized recurring revenue has
in the past three years, according to Highspot Chief Executive Officer
. "Salesforce.com Inc. has backed Seattle startup Highspot, a maker of software for training and managing sales employees and content,
raised $200 million
, valuing the company at
Our initial hour of research focused on ensuring that the research question could be answered using publicly available sources and then providing salient and relevant data surrounding the market size and projected growth. For this aspect we are not suggesting further research as everything is behind paywalls, and we provided estimates from four different market reports.
We were also able to compile a list of 14 competitors which we vetted in the initial hour of research. They are a mixture of dedicated sales enablement content competitors and non-dedicated [like Seismic].
We also found one unicorn, which happens to be one of the competitors: Highspot. We did not find any other recent unicorns, so for this part of the research, we are going to suggest pivoting to finding recent startups [2015 onwards].
Based on the data availability, we anticipate being able fully answer the rest of the research questions and we have scoped for that below.
We were not provided a geographic focus for this project, so we assumed a broad approach and looked globally. If a more targeted approach is desired, for example, the United States, this would have to be clearly communicated to us in any reply within each appropriate scoping box.
As a reminder, Wonder only uses publicly available sources to answer all research questions. We do not do primary research, and we do not have access to paid databases or paywalled reports, but we can cite them in research for reference only [in case purchase is desired]. If that is of interest, that would clearly have to be communicated to us in any reply.
It is of note that while the initial hour of research does not allow us to embed graphics and other visuals, we can certainly do that for any subsequent research projects that are selected. This will enable us to provide visual examples/graphs/charts to add color and depth to the research.
Please select one or more of the options provided in the proposed scoping section below.
Your research manager recommends working with a
A Generalist is Industry Agnostic and give you the best value.
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