To have market research on the sales enablement content market, which is defined as sales teams spending money on content to power their content. An ideal response would include:
- The current total addressable market size [TAM] as well as past and predicted future growth.
- A list of key competitors which should include Showpad, Highspot, and Seismic, but more should be found.
- For those key competitors to understand the actual "content" portion, as, an example, content is only part of Seismic's offering.
Any data surrounding recent funding volumes.
- Any data surrounding recent unicorns.