OTT DSP Market Analysis

Goals

To provide a micro deep dive and evaluation of the OTT DSP landscape, including the categories available in the space for independent providers, (not large or publicly trade companies), the verticals, generating the most OTT DSP content, the OTT DSP generating local or national advertisements, the enterprise investment, and the latest round of funding. This information will be used to vet potential new acquisition targets.

Early Findings

OTT DSP Categories

  • Over the top (OTT) platforms are divided into two categories, multichannel video programming distributors (MVPD) and online video platforms or video on demand (VOD).
  • Examples of MVPDs are AT&T TV, Furbo TV, Sling TV, and Hula with Live TV. Examples of VOD include Netflix, Roku, and YouTube.
  • The VOD category is sub categorized into content delivered by WiFi connection and content delivered by a cable subscription.
  • One of the key ways to identify what category a product falls into is to remember that VOD streaming services typically require payment, while OTT streaming services do not usually require payment.
  • Ad supported video on demand services (AVOD) is an OTT streaming service that uses the income derived from the advertisements to offset the production and hosting rights. AVOD uses the OTT streaming service and a sprinkling of customized advertisements.
  • Transactional Video on Demand (TVOD) is best described as the complete opposite of SVOD. It is the pay-per-view option that has become associated with major sporting events, while Subscription Video on Demand (SVOD) is the equivalent of traditional TV services with an attached subscription fee.

Summary

  • In our initial hour of research, we have spent the time assessing the availability of the information required. We have found the majority of the information required in the public domain.

Proposed next steps:

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