Prepared for Abby S. | Delivered August 3, 2021
Bihaku (skin lightening) Industry Analysis
To analyze the Bihaku (skin lightening) industry for the purpose of building a product. Specifically, we will provide:
The market size in value and volume
Competitors in that market
The current solutions for skin whitening
Risks and problems with existing solutions
The treatment/diagnosis process
The treatment duration and the LTV of a user.
The initial round of research indicates that data availability is adequate on this topic.
Skin Lighteners: Market Size and Growth
According to an industry report by
Research and Markets
, corroborated by Intrado
, the global skin
industry was estimated at
$8.6 billion in 2020
It is expected to reach
$12.3 billion by 2027
at a CAGR of
Lightening creams, one of the segments analyzed in the report, is projected to grow at a
CAGR and reach
by the end of the forecast period.
The cleanser segment is also projected to grow at a revised CAGR of
This segment currently accounts for a
share of the global Skin Lighteners market.
The US market was valued at
in 2020, which accounted for more than
of the global market size in 2020.
While China is forecast to grow at an
CAGR for 2020-2027, by 2027, the Chinese market will be worth
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at
2.9% and 4.7%
, respectively, over the 2020-2027 period.
Within Europe, Germany is forecast to grow at approximately
, while the rest of the European market will hit
by the year 2027.
Top Industry Players
According to the sources, the
top global industry players
CavinKare Pvt. Ltd.
Dabur India Limited
E.T. Browne Drug Company, Inc.
Hindustan Unilever Ltd
Kanebo Cosmetics, Inc.
Shiseido Company Limited
The Procter & Gamble Company
Other Helpful Findings
In 2012, a study showed that Bihaku products consist of
over 210 billion yen
in the domestic market.
Bihaku products are
very popular in Japan
and are sometimes considered “necessary” and used by most Japanese women.
The increase in the industry in Japan is attributed to the Japanese women who seek “
,” which they claim adds
traditional aesthetic value
In “Cultivating Japanese Whiteness,” Mikiko Ashikari argues that
Japan has its own skin identity
and aesthetic values, in which whiter skin is preferred.
The purpose of using those Bihaku products is not to make their skin tone lighter than their “innate” complexion. Rather, skin-whitening in Japan is used to
regain youth on their skin
We focused the initial hour of research on providing the market size, growth rate (projections), top players, and insights into the regional skin
Even though we were unable to find much information about "Bihaku," we were able to identify several industry reports containing information about the global skin lightening industry. However, additional research time is needed to provide the remaining information.
We also found a distinction between
skin whitening and skin lightening
While skin whitening is a treatment designed to give the users a skin tone lighter than the one they were born with, skin lightening is regarded as "a treatment designed to treat uneven skin caused by hyperpigmentation, such as sun damage or melasma."
Due to the difference in the two concepts, we also further research to analyze the global skin whitening industry.
For a deeper dive into the above-suggested research parts, we recommend further research. Details on our recommended research paths have been provided in our proposals below.
Your research manager recommends working with a
A Generalist is Industry Agnostic and give you the best value.
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