To provide case studies (3-5) of new product launches in the CPG vertical that are considered "best-in-class". These should be for CPG products that are available at mainstream grocery stores and retailers (Walmart, Kroger, Safeway, Target, etc). The case studies should focus on shopper marketing activations that supported the product launch at the store. For each case study, provide 1) what the product was, 2) how the activation/launch was executed at the store, 3) why the launch is considered successful, and 4) success metrics. Additionally, to provide best practices for launching new CPG products at mainstream grocery and retailers, specifically as the practices relate to shopper marketing.