Company Business Objectives Research


To provide an overview of the business objectives, long term strategy, and current business performance of the following companies: Keurig Dr Pepper, Mondelez, Diageo, SoClean, Assurant, Oprah Winfrey Network, Sidney Frank, Starz, Toyota, Lexus, Miller Coors, Molson Coors, Amica, Wedding Wire, Disney, and DAZN. For each company, we will provide an overview of their financial performance, long terms goals, business objectives, overarching business strategy, and any other relevant information that would be useful for account planning.

Early Findings

Keurig Dr Pepper

  • Client financial performance: In 2018, the company's net sales was $11 billion while the net income was $1.45 billion.
  • Long terms goals: Keurig Dr Pepper's long term net sales target is to achieve a 2.3% compound annual growth from 2019 to 2021.
  • Business Objectives: Their vision is to provide a beverage for every need, available everywhere their consumers' shop.
  • Overarching Business Strategy: The company is purposefully building its portfolio "to satisfy every consumer need, anytime and anywhere—hot or cold, at home or on the go, at work or at play. " Keurig Dr Pepper has positions in about 75% of non-alcoholic beverage categories, and is working towards expanding through innovation, new partnerships or acquisitions.


  • Client financial performance: The company's net revenue in 2019 was $25.8 billion while the operating income was $4.2 billion.
  • Long terms goals: Their 2025 sustainable snacking strategy provides a clear road map for the company to address climate change by reducing their emissions.
  • Business objectives: To further its strategic business objectives, the company regularly evaluates "a variety of potential strategic transactions, including acquisitions, divestitures, joint ventures, equity method investments and other strategic alliances."
  • Overarching business strategy: In 2019, the company operated under their new strategy, which is focused on "accelerating consumer-centric and volume-driven growth, operational excellence driven by cost discipline and continuous operational improvement including in areas like sales execution, and building a winning growth culture with a “local first” commercial approach."


  • Client financial performance: In 2019, Diageo's sales revenue was £19.2 billion while it's profit for the year was £3.3 billion.
  • Long terms goals: In line with the World Health Organization’s goal of reducing harmful drinking by 10% across the world by 2025, Diageo's 2025 target includes educating 5 million young people, parents and teachers about the dangers of underage drinking.
  • Business objectives: Diageo's business objective is "to be one of the best performing, most trusted and respected consumer product companies."
  • Overarching business strategy: Diageo's business strategy is to continue driving excellence in its route to the consumer through insights-driven execution, which allows them to better leverage available data and deliver sustained performance.

Summary Of Our Early Findings Relevant To The Goals

  • Our initial one-hour of research has provided an overview of the financial performance, long terms goals, business objectives, overarching business strategy for three companies: Keurig Dr Pepper, Mondelez, and Diageo.

Research proposal:

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