Google Search Advertising

Goals

To find information on how Google search advertising has changed over the last 1-2 years.

Early Findings

Google AdWords

  • Every second, an estimated 2.3 million searches are performed on Google and a majority of returned search results pages includes Google ads.
  • Google offers paid advertisements to business through the use of Google AdWords. These ads appear in Google's search engine results page (SERP) at Google.com.
  • The ads appear in two sections of the SERP page i.e. at the top and bottom of the results.

Google Search Advertising Changes

Proposed next steps:

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