Google AdWords

• Every second, an estimated 2.3 million searches are performed on Google and a majority of returned search results pages includes Google ads.  
• Google offers paid advertisements to business through the use of Google AdWords. These ads appear in Google's search engine results page (SERP) at Google.com.
• The ads appear in two sections of the SERP page i.e. at the top and bottom of the results.  

Google Search Advertising Changes

• Over the last 1-2 years, there have been numerous changes to Google's search algorithm. 
• In January 2020, Google updated the look of search on desktop to mirror what the company implemented on mobile. The changes included the addition of a black "Ad" label and the addition of favicons to URLs that are presented in the organic search result snippets.
• Google has a section dedicated to new features and announcements of changes to Google Ads on its website.
• Some new features and announcements of changes to Google Ads over the last 1-2 years includes easier cross-account analysis with Report Editor, the availability of optimization scores in the Google Ads mobile app, and the availability of gallery ads in 11 languages globally.  
• A full list of these new features and announcement of changes can be accessed here.
• Additional resources that present changes that have come to Google over the last 1-2 years follow below:
• Updated: A visual history of Google ad labeling in search results.
•  Google Ads Updates – Here’s What You Need to Know Now.
• 9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019.