Google Search Advertising
Delivered January 28, 2020. Contributor: Joseph M.
Goals
To find information on how Google search advertising has changed over the last 1-2 years.
Early Findings
Google AdWords
- Every second, an estimated 2.3 million searches are performed on Google and a majority of returned search results pages includes Google ads.
- Google offers paid advertisements to business through the use of Google AdWords. These ads appear in Google's search engine results page (SERP) at Google.com.
- The ads appear in two sections of the SERP page i.e. at the top and bottom of the results.
Google Search Advertising Changes
Proposed next steps:
You need to be the project owner to select a next step.