Video Platforms' Business Overview

• Around 83% of companies are confident that video marketing can give them a satisfactory ROI.
• Based on a study, having a video on product landing pages can propel the conversion rate by 80%.
• Around 74% of users who viewed a video on product features purchased the item after watching.
•  YouTubers were also considered as the "most powerful social figures" to market brands.
• Brands that have videos tend to be 53% more likely to appear on top of Google searches.
• Around 68% of consumers also tend to watch videos when trying to know more about product concerns.
•  YouTube videos typically attract more than five billion views daily.
•  Eighty-one percent of companies are more inclined to turn to Facebook for their video campaigns.
• Around 62% mentioned that they were more interested in a product after stumbling upon it on Facebook Story.
• Snapchat users view 10 billion videos daily.
• Video campaigns on the LinkedIn platform have "50% view rates".
• Videos usually generate a 300% jump in traffic and can cultivate more leads.
• Users usually stay on 2.6X more on websites if there are videos compared to those that don't have one.
• Videos are seen to account for 82% of internet traffic by 2021.