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Research Outline
Prepared for Sean A. | Delivered November 6, 2019
Video Platforms' Business Overview
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Goals
Understand the video business across the major platforms. The information will be used to pitch an idea that can help the LinkedIn platform in improving their video offerings.
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Early Findings
Video Platforms' Business Overview
Around
83% of companies
are confident that video marketing can give them a satisfactory ROI.
Based on a study, having a video on product landing pages can propel the conversion rate by
80%
.
Around
74% of users
who viewed a video on product features purchased the item after watching.
YouTubers
were also considered as the "most powerful social figures" to market brands.
Brands that have videos tend to be
53% more likely
to appear on top of Google searches.
Around
68% of consumers
also tend to watch videos when trying to know more about product concerns.
YouTube videos
typically attract more than five billion views daily.
Eighty-one percent
of companies are more inclined to turn to Facebook for their video campaigns.
Around
62%
mentioned that they were more interested in a product after stumbling upon it on Facebook Story.
Snapchat users view
10 billion videos
daily.
Video campaigns on the LinkedIn platform have "
50% view rates
".
Videos usually generate a
300% jump
in traffic and can cultivate more leads.
Users usually stay on
2.6X more
on websites if there are videos compared to those that don't have one.
Videos are seen to account for
82% of internet traffic
by 2021.
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