Prepared for Fabiola P. | Delivered June 27, 2020
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An analysis of
's target market.
Peloton's target audience is people who do not have time to go to the gym and never want their
to be drenched in other people's sweat.
The company mentioned that its fastest growing market is
- users under 35 years old - with a household income of less than $75,000.
However, its target audience is individuals aged 35 to 65 who have children, "
nice homes and have money and space but do not necessarily have time."
Although men are more likely to report not having enough time - which implies that Peloton might be targeting them, its social media pages feature more
It focuses on people who are interested in becoming healthier. A lot of its users maintain a
lifestyle by eating healthy as well.