Wonder

Research Outline

Prepared for Arash E. | Delivered November 16, 2020

Musician Case Study: Jay Sean and DJ Khaled

Goals

Conduct an analysis of pop musicians Jay Sean and DJ Khaled, including their artistic background, level of success, label(s), marketing strategy, and how they represent their respective cultures and label history to add to The Sultan's business plan.

Early Findings

Jay SeanArtistic background: Jay Sean is unique in that he is the world's first British and Asian crossover star.
Level of success: Jean Sean held six weeks on the Billboard top 10 in 2009, and in 2010 his single "Do You Remember" sold three million copies worldwide. 
Label: Jay Sean began his career in 2003 with 2Point9, which helped him launch his first single, "Dance with You (Nachna Tere Naal)".
DJ KhaledArtistic background: DJ Khaled was born to Palestinian parents living in New Orleans, Louisiana in 1975.
Level of success: In the Billboard Global 200 list, DJ Khaled's Popstar peaked at #11 on September 19, 2020, making it his highest-ranking song on a global level.
Label(s): DJ Khaled made his debut with Koch Records in 2006 with Listennn...the Album.

Summary of Early Findings in Relation to GoalsThe first hour of research involved outlining the project to verify that the requested information is available. The research team scanned the provided document ("The Sultan Business Pitch") and then conducted high-level searches to affirm that similar information is indeed available for both Jay Sean and DJ Khaled. Sample data points were provided above. The research team also affirmed that data is available related to how both stars reflect their cultures of origin and those of the labels they represent.

Based on our first hour of research, we recommend the following next steps to help complete the Sultan's business plan: