Prepared for Mosidi S. | Delivered February 15, 2020
Brand Strategy Using Social Media
To create a template for a workshop for a B2B brand by researching three case studies in the financial POS space that use social media platforms to target entrepreneurs.
is an African company that creates tools and services to help small businesses run, get paid, and grow.
which is a workshop for entrepreneurs to connect with each other. They developed this by creating a
for the event that attendees can access.
YOCO created a
campaign to help entrepreneurs start their businesses and build a network. On YOCO’s
they created a video supporting this movement.
YOCO sets up
for every type of social media channel and measure specific KPIs.
The company incorporates multiple types of
to foster business such as YouTube and podcasts.
The marketing department emphasizes
every social media post and ads to have the largest impact.
is a “technology-based” company allowing online payments for companies.
segmentation, targeting, and positioning
to create smaller audience groups to target them specifically.
with emphasizing that they aren’t selling you their product by trying to support you.
PayPal uses social media “
” or “influencers” to help grow their business.
is an iPad POS software for restaurants.
TouchBistro includes a
on its website with posts marketing tips, consulting firms, and SEO strategies for companies that partner with them.
The company is active on social media accounts including
where they post parternships they have with chefs such as Gordon Ramsey and events they will be speaking at.
TouchBistro is using
to grow its business. They create content specifically targeted to their audience of resteraunt owners and chefs featuring blog posts of “
has played a key role in TouchBistro’s development