YOCO

•  YOCO is an African company that creates tools and services to help small businesses run, get paid, and grow.
• YOCO holds YOCO Meets which is a workshop for entrepreneurs to connect with each other. They developed this by creating a Facebook Group for the event that attendees can access.
• YOCO created a #JustStart campaign to help entrepreneurs start their businesses and build a network. On YOCO’s YouTube station they created a video supporting this movement.
• YOCO sets up campaigns for every type of social media channel and measure specific KPIs.
• The company incorporates multiple types of channels to foster business such as YouTube and podcasts.
• The marketing department emphasizes optimizing every social media post and ads to have the largest impact.

PayPal

•  PayPal is a “technology-based” company allowing online payments for companies.
• PayPal utilized segmentation, targeting, and positioning to create smaller audience groups to target them specifically.
• PayPal targets young professionals with emphasizing that they aren’t selling you their product by trying to support you.
• PayPal uses social media “ambassadors” or “influencers” to help grow their business.

TouchBistro

•  TouchBistro is an iPad POS software for restaurants.
• TouchBistro includes a blog on its website with posts marketing tips, consulting firms, and SEO strategies for companies that partner with them.
• The company is active on social media accounts including Twitter where they post parternships they have with chefs such as Gordon Ramsey and events they will be speaking at.
• TouchBistro is using content marketing to grow its business. They create content specifically targeted to their audience of resteraunt owners and chefs featuring blog posts of “how-to.”
•  Video has played a key role in TouchBistro’s development