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Research Outline

Prepared for Jeffrey F. | Delivered August 31, 2020

Good Dees Pricing Profile

Goals

Identify a pricing profile for Good Dees by identifying either the recommended pricing for products in the gluten free, sugar free, and low carb food category by formula of margins as well as pricing for similar items from competitors.

Early Findings

Gluten-Free Pricing Model

  • In our initial search, we were unable to find any pricing guide from business finance sources suggesting pricing formulas for gluten-free products, however, according to bakery business owners and other consumers, it is normal for gluten-free mixes to cost an average of 10%-15% more than there non-gluten-free counterparts.

Pyure Organic

Competitors