Wonder

Research Outline

Prepared for Matt G. | Delivered February 21, 2020

Sustainability Project Name Ideas

Goals

To come up with project name ideas for a sustainability campaign for ExCeL London. The project name ideas must be 1-2 words and will primarily be alternatives to the "Change" project name that was previously suggested. 

Early Findings

Articulate has a guide to choosing good project names. 
This website recognizes that names have power because they indicate tone and the intent and choosing the right name is critical in the success of a particular project. 
Choosing the right project name is critical because if chosen well, names can inspire and unify action. 
There are various routes that can be followed when choosing project names. These include "turning to naming guides, looking at past project names
, geting inspiration from other places
, avoiding panic and overthinking, avoiding uninspiring names, and considering the readability of a chosen name." 
 Igor's naming guide is a useful resource in coming up with names for projects, companies, and even products. 
Useful sources of project names include "WWII military operations, astronaut names, female scientists, animals, myths and legends, random code name generators, dinosaur names, muppet names, and culture ship names."
Biznamewiz is a creative name generator that can be used to generate possible names for companies, products, and projects.  