General Travel

Micro Trips

• Around half (53%) of global travelers claim that they are planning to take more weekend trips this year.
• This short trips are called "micro trips" and are trips with more curated itineraries in a shorter time frame.
• This trend is also expected to cause an increase in unique accommodations during these micro trips.

Conscious Travel

• Research by Booking.com found that almost 50% of the travelers surveyed cited social issues in possible travel destinations are important to them when choosing where to travel to.
• In addition, over 50% of the respondents also claimed that they would not travel to a destination if it would negatively impact the residents there.
• Data collected by Booking.com also found that 19% of travelers plan to travel to attend a Pride event in 2019, with 30% of these travelers being between 18 and 34 years old.

Technological Innovations

•  Artificial intelligence, virtual reality, and speech recognition innovations are expected to penetrate the travel industry in 2019.
• Data from research conducted by Booking.com found that 57% of travelers are becoming more enthusiastic about mobile apps that offer real-time luggage tracking and apps for planning.
• Travelers are more excited about the applications mentioned above than the idea of using self-driving transportation (40%).
• Technological innovations are also expected to be developed this year to help in the pre-trip stage.
•  31% of travelers claim to like the idea of using a "virtual travel agent" for planning their trips.
•  One in five travelers also claimed to prefer to use augmented reality to help them get familiar with a destination before arriving.

Luxury Travel

Cruises

• According to travel advisors in the luxury travel market, cruises will continue to be the number travel choice among luxury travelers in 2019.
• In fact, 41% of advisors claimed that they believe river cruises will be the most requested vacation this year.
• On the other hand, 15% of advisors also claim that ocean cruising will be the most requested vacation among luxury travelers this year.
• This is due in part to the fact that two cruise lines are debuting new ships this year, Uniworld’s S.S. Bon Voyage and AmaWaterways’ AmaMagna.

Sustainability

• Roughly 50% of the advisors mentioned above claim to have seen more of their clients seeking travel with sustainable brands.
• Advisors claim that not only do luxury travelers want to see the world, but they would like to preserve it as well.

Culture

• Luxury travel advisors claim that, while most of their clients (75%) do their own research before coming to them, their clients come to them to help connect them to the culture of their destinations.
• In fact, 60% of the advisors have claimed that items such as a meal with a local family, early access to a museum, or the discovery of a new neighborhood are the activities most requested for their clients' itineraries.

Baby Boomers

Frequent Travel

Large Spending

• The anticipated 2019 spend to cover the baby boomers' 4-5 leisure trips is $6,600.
•  35% of travelers claim their budgets are higher than 2018 and 52% claim it is about the same as 2018.

European Trips

Proprietary Research

• In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any s+pecific research reports that address your goals.