2019 and 2020 Travel Trends

Goals

To understand 2019 and 2020 travel trends, including general travel, luxury/premium, and baby boomer travel behavior. This research will be used to help brainstorm ideas for a 2020 plan to elevate Rocky Mountaineer’s brand visibility among national/regional media and consumers.

Early Findings

During our preliminary research, we were able to determine three 2019 trends relating to each of the buckets of general travel, luxury/premium, and baby boomer travel behavior. Below is an overview of our early findings.

General Travel

Micro Trips

  • Around half (53%) of global travelers claim that they are planning to take more weekend trips this year.
  • This short trips are called "micro trips" and are trips with more curated itineraries in a shorter time frame.
  • This trend is also expected to cause an increase in unique accommodations during these micro trips.

Conscious Travel

  • Research by Booking.com found that almost 50% of the travelers surveyed cited social issues in possible travel destinations are important to them when choosing where to travel to.
  • In addition, over 50% of the respondents also claimed that they would not travel to a destination if it would negatively impact the residents there.
  • Data collected by Booking.com also found that 19% of travelers plan to travel to attend a Pride event in 2019, with 30% of these travelers being between 18 and 34 years old.

Technological Innovations

  • Artificial intelligence, virtual reality, and speech recognition innovations are expected to penetrate the travel industry in 2019.
  • Data from research conducted by Booking.com found that 57% of travelers are becoming more enthusiastic about mobile apps that offer real-time luggage tracking and apps for planning.
  • Travelers are more excited about the applications mentioned above than the idea of using self-driving transportation (40%).
  • Technological innovations are also expected to be developed this year to help in the pre-trip stage.
  • 31% of travelers claim to like the idea of using a "virtual travel agent" for planning their trips.
  • One in five travelers also claimed to prefer to use augmented reality to help them get familiar with a destination before arriving.

Luxury Travel

Cruises

  • According to travel advisors in the luxury travel market, cruises will continue to be the number travel choice among luxury travelers in 2019.
  • In fact, 41% of advisors claimed that they believe river cruises will be the most requested vacation this year.
  • On the other hand, 15% of advisors also claim that ocean cruising will be the most requested vacation among luxury travelers this year.
  • This is due in part to the fact that two cruise lines are debuting new ships this year, Uniworlds S.S. Bon Voyage and AmaWaterways’ AmaMagna.

Sustainability

  • Roughly 50% of the advisors mentioned above claim to have seen more of their clients seeking travel with sustainable brands.
  • Advisors claim that not only do luxury travelers want to see the world, but they would like to preserve it as well.

Culture

  • Luxury travel advisors claim that, while most of their clients (75%) do their own research before coming to them, their clients come to them to help connect them to the culture of their destinations.
  • In fact, 60% of the advisors have claimed that items such as a meal with a local family, early access to a museum, or the discovery of a new neighborhood are the activities most requested for their clients' itineraries.

Baby Boomers

Frequent Travel

Baby boomers are still expected to frequently travel this year.
In fact, baby boomers expect to take between 4 and 5 leisure trips this year.
47% of these individuals plan to only travel domestically, 48% expect to travel domestically and internationally, and only 6% expect to only travel internationally.
94% of these travelers expect to take at least one domestic trip this yea, with an average of 3-4 total trips.
On the other hand, 54% of baby boomer travelers expect to take an international trip, with an average of 1-2 total trips.

Large Spending

  • The anticipated 2019 spend to cover the baby boomers' 4-5 leisure trips is $6,600.
  • 35% of travelers claim their budgets are higher than 2018 and 52% claim it is about the same as 2018.

European Trips

Among international travel, Europe is expected to remain a popular destination for baby boomers in 2019, with 41% of international travelers expecting to take a trip there.
Among the countries in Europe, England/UK (9%), Italy (9%), and France (5%) are the most popular destinations.
The Caribbean and South America are the next most popular locations, besides Europe with 33% mentioning taking a trip there this year.

Proprietary Research

  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any s+pecific research reports that address your goals.

Proposed next steps:

You need to be the project owner to select a next step.