2019 and 2020 Travel Trends
To understand 2019 and 2020 travel trends, including general travel, luxury/premium, and baby boomer travel behavior. This research will be used to help brainstorm ideas for a 2020 plan to elevate Rocky Mountaineer’s brand visibility among national/regional media and consumers.
During our preliminary research, we were able to determine three 2019 trends relating to each of the buckets of general travel, luxury/premium, and baby boomer travel behavior. Below is an overview of our early findings.
- Around half (53%) of global travelers claim that they are planning to take more weekend trips this year.
- This short trips are called "micro trips" and are trips with more curated itineraries in a shorter time frame.
- This trend is also expected to cause an increase in unique accommodations during these micro trips.
- Research by Booking.com found that almost 50% of the travelers surveyed cited social issues in possible travel destinations are important to them when choosing where to travel to.
- In addition, over 50% of the respondents also claimed that they would not travel to a destination if it would negatively impact the residents there.
- Data collected by Booking.com also found that 19% of travelers plan to travel to attend a Pride event in 2019, with 30% of these travelers being between 18 and 34 years old.
- Artificial intelligence, virtual reality, and speech recognition innovations are expected to penetrate the travel industry in 2019.
- Data from research conducted by Booking.com found that 57% of travelers are becoming more enthusiastic about mobile apps that offer real-time luggage tracking and apps for planning.
- Travelers are more excited about the applications mentioned above than the idea of using self-driving transportation (40%).
- Technological innovations are also expected to be developed this year to help in the pre-trip stage.
- 31% of travelers claim to like the idea of using a "virtual travel agent" for planning their trips.
- One in five travelers also claimed to prefer to use augmented reality to help them get familiar with a destination before arriving.
- According to travel advisors in the luxury travel market, cruises will continue to be the number travel choice among luxury travelers in 2019.
- In fact, 41% of advisors claimed that they believe river cruises will be the most requested vacation this year.
- On the other hand, 15% of advisors also claim that ocean cruising will be the most requested vacation among luxury travelers this year.
- This is due in part to the fact that two cruise lines are debuting new ships this year, Uniworld’s S.S. Bon Voyage and AmaWaterways’ AmaMagna.
- Roughly 50% of the advisors mentioned above claim to have seen more of their clients seeking travel with sustainable brands.
- Advisors claim that not only do luxury travelers want to see the world, but they would like to preserve it as well.
- Luxury travel advisors claim that, while most of their clients (75%) do their own research before coming to them, their clients come to them to help connect them to the culture of their destinations.
- In fact, 60% of the advisors have claimed that items such as a meal with a local family, early access to a museum, or the discovery of a new neighborhood are the activities most requested for their clients' itineraries.
In fact, baby boomers expect to take between 4 and 5 leisure trips this year. 47% of these individuals plan to only travel domestically, 48% expect to travel domestically and internationally, and only 6% expect to only travel internationally.
94% of these travelers expect to take at least one domestic trip this yea, with an average of 3-4 total trips.
On the other hand, 54% of baby boomer travelers expect to take an international trip, with an average of 1-2 total trips.
- The anticipated 2019 spend to cover the baby boomers' 4-5 leisure trips is $6,600.
- 35% of travelers claim their budgets are higher than 2018 and 52% claim it is about the same as 2018.
Among international travel, Europe is expected to remain a popular destination for baby boomers in 2019, with 41% of international travelers expecting to take a trip there. Among the countries in Europe, England/UK (9%), Italy (9%), and France (5%) are the most popular destinations.
- In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any s+pecific research reports that address your goals.
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