Brand Strategy

• As Australia’s leading multivitamin company, Swisse has applied superior strategies and brand positioning in its campaigns.
• Through the years, Swisse has become popular because of its perceived quality products. Part of its strategy includes giving loyal customers a special experience whenever they purchase Swisse products.

Marketing Campaigns

• For marketing, Swisse as a brand has used influential celebrities such as Chris Hemsworth as product ambassadors in various regions.
• Using influencers and celebrities as ambassadors have helped to raise more awareness about the brand’s products.

Competitive Landscape

• Swisse’s marketing campaigns and brand strategy has helped the brand remain afloat among competitors such as Webber Naturals, Redd Remedies Inc., and Brunel Healthcare Limited, among others.

• Swisse has continued to educate and inform the Australian market on its brands, life-long commitment to source natural ingredient and its ethos that distinguish the brand from other players in the sector.
• The tough competition in the market has seen Swisse vitamin sales plummet by 11.7% in Australia, in 6 months by the end of June 2019.
• Despite the sales plunge, Swisse remains the market leader based on its global revenues that increased by 4.8% to $383.1 million by end of June 2019.
• However, Swisse parent company admitted that overall figures indicated a slower growth than anticipated.