Medical Device Industry Trends

Goals

To identify 10 of the fastest-growing trends in the medical device industry over the last 5-10 years and five of the trends most likely to continue over the next 5-10 years, including the amount of capital that has been allocated to each trend.

Early Findings

Some of the fastest growing trends in the medical device industry in 2016 include aging demographics, third-party coverage and reimbursement, and competitive factors and regulatory regime.

Age Demographics

Third-Party Coverage and Reimbursement

  • The presence of third-party coverage and reimbursement organizations is seen as one of the trends in the medical device industry by Mercer Capital.
  • The source opined that third-party coverage takes away the possibility of medical device manufacturers to liaise the price of the products with the final consumers (patients). Instead, they are forced to do business with physicians and the product approval committees at hospitals.
  • Since device manufacturers receive payments from insurers, which in turn, reimburse healthcare providers for routine procedures rather than for specific components like the devices used. This tends to disconnect the decisions regarding the price of medical devices from its actual use.
  • Ultimately, "lower reimbursement rates and reduced procedure volume will likely limit pricing gains for medical devices and equipment."
  • An example of this scenario was CMS, which partially canceled bundled payment programs for a particular joint replacement and cardiac rehabilitation procedures in November 2017.

Competitive Factors and Regulatory Regime

  • Competitive factors and regulatory regime is listed as one of the major trends in the medical device industry by Mercer Capital and Medical Design & Outsourcing.
  • According to Mercer Capital, growth in medical technology has led to the continual production of innovative devices that help doctors improve health outcomes. The successful development of these products requires significant R&D planning and can lead to elevated market prices, followed by market penetration.
  • Government regulations tend to limit competition in two ways to help such firms recover their R&D investments. The methods employed by the government include the provision of patents and intellectual property protection to inventing organization, thereby, giving them a competitive advantage for a finite period and the regulations governing "medical device design and development, preclinical and clinical testing, premarket clearance or approval, registration and listing, manufacturing, labeling, storage, advertising and promotions, sales and distribution, export and import, and post-market surveillance."
  • Medical device approval takes about (90-365) days for completion and results in delays in bringing in the products into the market.
  • Also, the Medical Devices User Fee Act (MDUFA IV) authorizes the FDA to collect almost $1 billion in user fees (over $320 million increase from MDUFA III).

Proposed next steps:

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We propose further research to provide an additional 7 industry trends affecting the medical device industry over the past 10 years and 5 emerging trends most likely to continue over the next 5-10 years, including the amount of capital that has been allocated to each emerging trend. We can start by identifying 7 additional industry trends that have affected the medical device industry over the past 10 years. For each, we will describe the trend, how it affects the medical device industry, and an example of a company at the forefront of the trend.
To better understand the amount of capital invested in the trends compared to the size of the entire medical device industry, we recommend additional research to provide the market size, growth rate, and analysis of 4-6 top companies in the U.S medical device industry. For each player, we will provide the name, website link, annual revenue, list of the product and services, and the competitive advantages.