Wonder
Log in
Research Outline
Prepared for Daniel A. | Delivered February 19, 2020
Podcast Analysis
Review your project details
Goals
To provide audience engagement, audience comments, and compliance information for the podcast shows by Acast, Simplecast, Blubrry, Libsyn, Libsyn Pro, and Anchor.
View less
Early Findings
IAB Compliance
To become a member the company needs submit several
auditing samples, data queries
, and have their business model evaluated. To reamin compliant, the company needs to send a minimum of three samples every year that will be audited by the IAB.
For that, the IAB uses specific measurement guidelines that can be viewed
here
.
It costs $7,500 to become VAST compliant and
$10,000 to become OMSDK
compliant. The renewal fees for both amount to $2,500 and $3,750 respectively.
According to the IAB database,
A
c
a
s
t
,
S
i
m
p
l
e
c
a
s
t
,
B
l
u
b
r
r
y
,
and
L
i
b
s
y
n
are all IAB compliant.
The IAB Compliance Program allows companies to show their
"credibility for adhering
to a set of global industry technical standards in digital advertising and marketing supply chain."
It also increases the transparency and trust of the company and
reduces its operational cost
.
The companies receive an "IAB Tech Lab Compliance Seal that can be
used on all marketing materials
, displayed on their website, and included in their
T
&
C
s
."
The IAB compliance includes data transparency, integration of the
VAST/OMSDK protocols
, and podcast measurement.
IAB also gives the opportunity to apply for the
IAB Tech Lab Measurement Compliance program
, which is a program designed for companies that "want to measure digital campaign performance data across desktop, mobile, and video for agencies, brands, and marketers." The application for this program is separate from the general IAB Compliance program and its
cost varies
based on the company's needs.
We have created a s
preadsheet
for the companies where we will enter the required data for each show.
View less