To have a broad understanding of how businesses use influencers at each stage of the marketing funnel that is at the top of funnel, middle of funnel, and bottom of funnel in order to show people or marketers how influencers can be a valuable addition in their marketing mix. An ideal response would include the definition of a marketing channel, why influencers should be considered in marketing, statistics to back up the importance of influencer marketing, and strategies for using influencers at each stage of the marketing funnel.