2020 Election Trends

Goals

To find information on the current trends on the 2020 elections and how they will impact/are impacting social media. Information to be searched for in research will include whether political advertisements are saturating the market, how political advertising impacts other brands during election time, examples of some of the limitations of political advertisements, how each social media platform differs from the other i.e. Twitter, Facebook, LinkedIn, Instagram, and Youtube, and the steps that people are taking to go around political ads by still advertising without putting money into it.

Early Findings

2020 U.S. Elections and Effects on Advertising

  • According to the Wall Street Journal, political ad spending is expected to reach around $10 billion. This figure represents an increase of around $3.6 billion from the ad spending of the most recent presidential campaign year.

Proposed next steps:

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