Prepared for Rachel D. | Delivered October 16, 2019
Influencer Marketing - Fashion
To understand the influencer marketing activities of ASOS Plus Size, Fashion Nova Plus, and ELOQUII.
Fashion Nova Plus
Fashion Nova Plus partners with over
and has become known as "an Instagram brand."
In 2013, CEO Richard Saghian realized he needed an ecommerce presence and a way to promote it, so he
started using Instagram
, posting photos of his best-selling items.
The store's customers were already posting pictures of themselves wearing Fashion Nova clothing, after which Saghian started giving them free products in exchange for them doing more
Fashion Nova has celebrity influencers, such as
, who the company pays $20,000 per month to wear their clothing and post images for her 19 million Instagram followers.
is also a Fashion Nova influencer whose posts can garner up to $50,000 in sales for the company.
Nicki Minaj and Khloe Kardashian
are also influencers for the brand.
#NovaBabes or #NovaStars
are used by customers, and the company likes and comments on each post, often sharing them on their own Instagram account.
, an influencer with almost 20,000 followers, often mentions Fashion Nova. She advocates for affordable fashion on her Instagram and YouTube accounts.
Fashion Nova is "one of Google's
top trending fashion brands
Fashion Nova posts new Instagram content
every 30 minutes
for its 15.6 million followers. It also has accounts specifically targeting men (@fashionnovamen with 1.4 million followers) and plus sizes (@fashionnovacurve with 2.7 million followers).
The company's collaborative collection with influencer Cardi B, which launched in May 2019, earned Fashion Nova
in just one day.
Fashion Nova also uses
, those who have fewer than 1,000 followers, because these influencers have a much higher engagement rate of 7.2%, compared to 1.1% for those with over 100,000 followers.
Eloquii recently partnered with
, a plus-size influencer, to launch a clothing collection in late 2017.
, a plus-size fashion blogger with over 8,800 Twitter followers, is an influencer for Eloquii.
Influencer marketing has been a
for Eloquii's go-to-marketing plan, gaining insights about its customer's needs and desires.
ASOS Plus Size
, who has 73,000 social media followers, is an influencer for Asos.
increasing its investment
in influencer marketing after a shaky six-month period.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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