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Research Outline
Prepared for Mandolin M. | Delivered October 8, 2019
Trends Around Anxiety and Stress
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Goals
To understand key trends and topics in coverage around stress, anxiety, and the treatment of these conditions, including key journalists and outlets as well as peak seasons for these conversations.
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Early Findings
OVERVIEW
"
Anxiety disorders
are the most common mental illnesses in the U.S., affecting 40 million adults, according to the
Anxiety and Depression Association of America
."
TRENDS
In recent years
, books concerning the topic of stress and/or anxiety have been trending, with more and more consumers buying titles in this category.
Specifically, "
sales for books
in the anxiety category rose 26 percent over the past year at Barnes & Noble".
"
When it comes
to anxiety, readers are looking for workbooks and tool kits for coping with anxiety."
California, Michigan, and Massachusetts had the
largest increase
in interest in books about anxiety in 2018.
Overall, rates of anxiety have been increasing, with topics of stress relating to everything "
from concerns
over privacy and well being to an impending environmental crisis".
In 2017
, the APA found that self-reported rates of anxiety were increasing.
In fact
, numerous studies have found that rates of anxiety throughout the world, and in the U.S. in particular, are increasing.
Other studies have shown that millennials are "
the most
anxious generation in history".
In the United States
, those with anxiety or undue stress have been turning to self-help seminars, retreats, workplace wellness programs, and positive self-talk.
"
According to
the Global Wellness Institute, workplace wellness is a $48 billion market that is only set to grow."
A
full 70 percent
of teenagers in the U.S. believe that anxiety and depression are major issues amongst their peers and friends.
PEOPLE LEADING THE CONVERSATION
A number of public figures have taken to talking about their own mental health, including experiences with anxiety.
For example, YouTube star Jessie
P
a
e
g
e
has tweeted about her experience with anxiety, "
prompting others
to share their experiences of dealing with social anxiety and stress".
Similarly, journalist
Sammy
N
i
c
k
a
l
l
s
created the hashtag "
t
a
l
k
i
n
g
a
b
o
u
t
i
t
" to share her own experiences with anxiety and depression, and to encourage others to do the same. The tag now has thousands of linked tweets.
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