Prepared for Zena B. | Delivered December 4, 2019
Content Marketing Trends
The goal is to find the top three trends in content marketing for brands.
are a 2020 content marketing trend. These lists allow clients to easily filter where they want to advertise and what type of content they have to create the ideal marketing tools.
Video content is set to be the second most popular marketing trend in 2020, with
of brands choosing to use video or live streams to advertise. It is a popular marketing tool because it
keeps consumers engaged
longer than other types of marketing.
Voice search is becoming
, so marketers are expecting to tailor more of their advertising to voice search. It is expected that over
of all web searches in 2020 will be conducted via voice search.
Going along with voice search, content marketers should create marketing that is designed to
answer a question
or request as that is the most common type of voice search.
Segmented email campaigns will remain a
in 2020. Consumers are
more likely to read a marketing email that is segmented than one that is not.
for content marketing by brands in 2020 are expected to be increasing brand awareness, building credibility, and building brand loyalty.
Omnichannel marketing strategies are becoming increasingly important. Content marketers will need to work with their brand clients to create a
just re purposing the same content for different platforms.
Conversational content marketing
will be a trend in 2020. This includes things like
chatbots and artificial intelligence
. These are more popular with consumers because they allow a customized experience without the need to
fill out a form
and wait for a response.
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