• Based on a survey, the key considerations of consumers when purchasing household appliances are quality - 81%, good value for money - 80%, longevity - 69%, easy operation - 64%, energy efficiency - 56%, low price - 49%, design - 40%, brand - 39%, sustainability - 35%, innovative technology - 31%, special features - 27%, delivery terms and options - 17%, smart home connectivity - 10%, and others - 1%.
• Around 85% of major appliances are still purchased from brick-and-mortar stores.
• Meanwhile, online purchases of major appliances increased to "15% from 11% four years ago."
• However, for major retailers such as Costco, 85% of its major appliances purchases were done online.
• This could be due to the fact that the retailer has a bigger variety of products on its website compared to its brick-and-mortar stores.
• Online sales of major appliance purchases are seen to rise by 3.5 percentage points.
• Typically, consumers are less inclined to purchase major appliances on impulse.
• Only around 18% of appliance purchases were completed on the same day.
• When major appliances break, consumers typically need to replace them immediately.
• Based on another survey, price is the main reason why consumers prefer a retailer over another.
• The major appliance market experienced a low volume growth due to the rise in prices as a result of international trade disputes and a lagging housing sector.
• Nevertheless, the positive outlook of the US economy and the housing market remain to be seen as the main drivers of major appliance purchase.
• The most heavy-hitting attributes of major appliances in 2018 were those that provide more usage options and those that enhanced basic appliance functions.

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