As our initial research shows the availability of data points on the factors that influence major appliance purchases, we recommend continuing the research to provide the information in several research blocks. We will focus on large kitchen and laundry appliances purchase only and expand to other large appliances as needed. We will primarily go through the annual reports of major US leaders like GE, Samsung, Whirlpool, and Maytag. We will also look for consumer surveys or research on this topic. This will primarily be a US-focused research. (1) Provide 5-7 insights that detail the impact of price and promotion when deciding to purchase major appliances. (2) Provide 5-7 differences in consumer journey and path to purchase between a "distress purchase" and a planned remodel or upgrade. Distress purchase refers to the situation when an appliance breaks down and need immediate replacement. (3)Provide 5-7 insights on the role of showrooming and webrooming in the decision and the perceptions of big-box retailers versus independent retailers versus buying direct. (4) Provide 4-6 trends involving the purchasing behaviors of US consumers with regard to large appliances in general. For each trend, we will indicate a detailed description of what is the trend all about, how or why it will impact the purchase of large appliances, and examples of brand engagements that are manifesting the trend. (5)Provide a demographic analysis of US consumers that are purchasing large appliances by age, gender, location (urban or rural), income level, educational level, marital status, and ethnicity. As these are mostly not directly available, we will infer or triangulate the information based on available data points.

Alternatively, we could identify 5-7 general insights that cover the general factors that influence the purchasing decisions of US consumers with regard to large appliances.