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As the initial search only touched on a case study of a successful RDT tea brand, we recommend further research to build upon our early findings, providing additional 2-3 case studies of successful RDT tea brands that have a good brand positioning among consumers. As possible, these brands will be from the list provided in our early findings. For each brand, we will explain how we identified it as a successful brand, the reasons behind this success, and 1-2 examples of the brand marketing campaigns. These examples would help to understand how each brand targeted their consumers, the strategies they applied, and the messages they used. This research will be focused on the United States. However, if US-data is not available, we will provide global data.
We are also suggesting finding the market size of the RTD tea market in the United States. This research will be focused on the United States. However, if US-data is not available, we will provide the global current market size, the projected market size (over 3 or 5 years), and 2-3 pieces of information covering what is driving the growth in the market.
This research will be focused on the United States. If another targeted market is requested (the United Kingdom or globally for example), please let us know in any reply.
To gain more insights into the RTD tea market in the United States, we recommend expanding our research to cover 2-3 consumer-related trends in the market. These trends may include, but not limited to, preferred flavor and preferred ingredients. For each trend, we will explain what the trend is, why it is considered as a trend, how it is affecting the market, and 1-2 companies/brands that are leaning into the trend. This suggested research will be focused on the United States. If data related to the United States is not available, we will expand globally.
Additionally, we are suggesting finding the demographic and psychographic profiles of RTD tea consumers in the United States. Demographics will include gender, age, average income, educational level, and marital status. If any demographic detail is not available, we will substitute it with other demographics such as race/ethnicity, location (urban/rural/suburban), religion, occupation types, or socioeconomic status. Psychographics will include habits, hobbies, spending habits, and values. If any psychographic detail is not available, substitute it with other psychographics such as consumer attitudes, affinities, emotions, likes, dislikes.