The initial hour of research found that data availability is limited on this topic.
- While the current size of the U.S. market for smart speakers is not available pre-compiled, the market is projected to hit $9 billion by 2023, growing at a CAGR of about 21% from 2018 to 2023.
- Major vendors are Alphabet (Google), Amazon.com, HARMAN International (Samsung), and Sonos.
- There are an estimated 23.5 million smart speaker buyers in the U.S. in 2021.
- "Smart speaker adoption now exceeds 90 million users at 35% of the U.S. adult population".
The initial hour of research did not find the 2020 size of the U.S. smart speaker, rather, we found the projected size for 2023. Giving that data availability is limited on this topic, we propose to continue this research with the following next steps.