Wonder
Log in
Research Outline
Prepared for Dirk W. | Delivered May 29, 2020
Negotiating Data Deals
Review your project details
Goals
Determine the tactical steps that are needed to negotiate a data deal with a data broker including information on time spend, resources spend, involved stakeholder, and others.
View less
Early Findings
Negotiating Data Deals
Audience
segment data sets were often purchased by advertising companies from data brokers on a cost per mile (CPM) bases or as a portion of media.
There are several
tools
that are available to consolidate data sets.
One tool is the
data broker
framework (DBF) which was developed to digitalize the data acquisition work involved.
For every
transaction
, a negotiation agent is appointed to participate in the negotiation on behalf of the data buyer.
Tools such as the (
Negotiation OntOlogy Description LanguagE
) can help define the terms in the negotiation domain.
Summary of Findings
Our one hour of research provided some insights on the some of the processes and tools that are used to negotiate a data deal with a data broker.
However, information on time spend, resources spend, involved stakeholder, and other requirements are limited.
Based on these early findings, we recommend a pivot in the research direction as outlined in our proposed next steps in the section below.
View less