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Research Outline

Prepared for Jen T. | Delivered November 6, 2019

ABC Fine Wine & Spirits

Goals

To identify the current CMO, current agency of record, employee size, locations, and earnings for ABC Fine Wine & Spirits in order to inform a new business prospect.

Early Findings

Our background research on ABC Fine Wine & Spirits revealed insights. Here are some key pieces of information we found:

ABC Fine Wine & Spirit

  •  Sean Kelly is the current CMO for ABC Fine Wine & Spirits.
  •  Uproar PR, "an international, full-service public relations, digital and creative agency" was selected as the agency of record for ABC Fine Wine & Spirits in July of this year.
  • The estimated employee size for ABC Fine Wine & Spirits is between 1,001-5,000 employees.
  •  ABC Fine Wine & Spirits is "America's largest family-owned wine and spirits retailer" and is currently located in Florida with "more than 123 stores from the Florida Panhandle to Miami and several more under construction."