ABC Fine Wine & Spirits

Goals

To identify the current CMO, current agency of record, employee size, locations, and earnings for ABC Fine Wine & Spirits in order to inform a new business prospect.

Early Findings

Our background research on ABC Fine Wine & Spirits revealed insights. Here are some key pieces of information we found:

ABC Fine Wine & Spirit

  • Sean Kelly is the current CMO for ABC Fine Wine & Spirits.
  • Uproar PR, "an international, full-service public relations, digital and creative agency" was selected as the agency of record for ABC Fine Wine & Spirits in July of this year.
  • The estimated employee size for ABC Fine Wine & Spirits is between 1,001-5,000 employees.
  • ABC Fine Wine & Spirits is "America's largest family-owned wine and spirits retailer" and is currently located in Florida with "more than 123 stores from the Florida Panhandle to Miami and several more under construction."

Proposed next steps:

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As our initial research only touched upon the company profile of ABC Fine Wine & Spirits, we recommend additional research of the most recent sources that are publicly available to further determine a more specific total number of employees and their total annual revenue.
We also recommend additional research on ABC Fine Wine & Spirits by major city areas (Pensacola, Jacksonville, Orlando, Tampa, Miami) or regions of Florida (Panhandle, Northeastern, Central, Gulf Coast, Southern) for 2-3 stores each to gather more specific information about number of employees and earnings by major city area or region.
We further recommend a competitive analysis of ABC Fine Wines & Spirits by major city areas (Pensacola, Jacksonville, Orlando, Tampa, Miami) or regions of Florida (Panhandle, Northeastern, Central, Gulf Coast, Southern) for 2-3 stores each that will further analyze the strengths, weaknesses and any unique branding for each major city area or region for a comprehensive report.