Chicken Salad Chick

Goals

Provide the following data points for Chicken Salad Chick, Current CMO, company history, size, locations, annual revenue, current agency

Early Findings

Chicken Salad Chick

  • Chicken Salad Chick doesn't have a CMO, instead the role is the VP or Marketing which is held by Tom Carr.
  • The brand originated when stay at home mom Stacy Brown wanted to create the perfect chicken salad, and had her neighbors and friends taste test various recipes.
  • She started dropping off samples to teachers lounges and salons, and then began selling door to door. However, when she found out her deliveries were not in line with food regulations, she and her husband started her first restaurant.
  • They have 95 restaurants across 10 states.
  • The annual revenue reported by Chicken Salad Chick in 2018 was $1.15 million.
  • Their marketing is done internally, with franchise owners also individually trained in community marketing.

Proposed next steps:

You need to be the project owner to select a next step.
Provide a summary of any ad campaigns or marketing messaging from Chicken Salad Chick within the past 2 years
Provide a report on the recent deal with Brentwood Associates, the company that announced this week that it t acquired a majority interest in Chicken Salad Chick from previous owner Eagle Merchant Partners