Ford's Garage

Goals

To determine business details for Ford's Garage, including CMO, company size by employees, annual revenue, retail locations, and competitive set.

Early Findings

Current CMO and Executives

  • Jaime Estes is the current marketing manager for Ford's Garage.
  • Marc Brown is the president of Ford's Garage.

Company overview

Annualized revenue

  • The company has an estimated revenue of $1.8 million. As the company is private, they are not required to disclose financial information.

Locations


Proposed next steps:

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The initial hour or research has revealed much of the needed information. To further understand the Ford Garage's business landscape, we recommend a SWOT analysis to determine the company's strengths, weaknesses, opportunities, and threats in the industry.
We also propose an analysis to establish Ford Garage's competitive landscape by identifying 3 top competitors of the company. For each of the identified competitors, the research team will provide key offerings, differentiating factors, marketing tactics, and channels, total revenue, and brand positioning.