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Research Outline

Prepared for Jen T. | Delivered November 6, 2019

Lumber Liquidators

Goals

To get the company background information for Lumber Liquidators, including the current CMO, company locations, employee size, agency of record, and earnings for purposes of exploring a new business opportunity.

Early Findings

  • According to a press release by Lumber Liquidators in March 2019, "net sales increased $55.7 million, or 5.4%, to $1,085 million in 2018 from $1,029 million in 2017, which includes a comparable store net sales increase of $26.6 million, or 2.6% and a non-comparable store net sales increase of $29.1 million 
  • As of December 31, 2018, operated 413 stores in the United States and Canada.
  • The company has about 2,200 employees.
  • There is no Chief Marketing Officer position at Lumber Liquidators. Michael J. Horn is the company's Senior Vice President, Sales & Services.
  • Mr. Horn joined the company in January 2018 from Lowe's Companies, Inc., where has been serving as the vice president of pro sales between 2002 and January 2018.