Research Proposal

O'Reilly Auto Parts Analysis


To understand O'Reilly Auto Parts as a prospective client. This would include, but is not limited to, who the current CMO is, current agency , annualized revenue , number of employees , and competition.

Early Findings

During our preliminary research, we were able to determine the executive leadership team, number of employees, competitors, number of locations, mission statement, and the current marketing agency. Below is an overview of our early findings.

Executive Leadership Team

Number of Employees

  • The company currently has more than 82,000 employees.


  • Competitors of O'Reilly include Autonation, Auto Zone, Genuine Parts, Carmax, Dorman Products, Motor Car Parts America, Standard Motor Products, and Fenix Parts.
  • Additional competitors include Advance Auto Parts, Aamco, and NAPA.


Mission Statement

  • The company's mission statement is as follows:
  • "O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level. In order to accomplish this mission, O'Reilly will provide a benefit and compensation plan that will attract and keep the kind of people that will enable the Company to reach its goals of growth and success."

Current Marketing Agency

  • The company's current marketing agency is Myle Agency.

Proprietary Research

  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
Prepared By
Elizabeth W.
321 assignments | 4.9