Research Outline

Timberland Profile

Goals

Understand the company background data for Timberland including current CMO , financial data, company size, location, and current agency of record.

Early Findings

Company Background

  • Timberland is a private "manufacturer and retailer of outdoors wear with a focus on footwear" that was founded in 1918.
  • According to the company, they currently employ 1001-5000 employees with 3,268 on LinkedIn.
  • The company has an estimated annual revenue of $1.8 billion.
  • Timberland was acquired by VF in 2011.
  • In 2007, the company acquired Howes and IPath Footwear.
  • Timberland is headquartered in Stratham, New Hampshire.
  • Margaret Morey-Reuner is the companies Director of Strategic Partnerships, Business Development and Values Marketing.