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Research Outline
Prepared for Jen T. | Delivered November 6, 2019
Timberland Profile
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Goals
Understand the company background data for Timberland including current CMO , financial data, company size, location, and current agency of record.
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Early Findings
Company Background
Timberland is a
private
"manufacturer and retailer of outdoors wear with a focus on footwear" that was founded in 1918.
According to the company, they currently employ
1001-5000 employee
s with
3,268
on LinkedIn.
The company has an estimated annual revenue of
$1.8 billion
.
Timberland was acquired by VF in
2011.
In 2007,
the company acquired Howes and
I
P
a
t
h
Footwear.
Timberland is headquartered in
S
t
r
a
t
h
a
m
, New Hampshire.
Margaret Morey-Reuner
is the companies Director of Strategic Partnerships, Business Development and Values Marketing.
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