Wonder

Kelapo Coconut Oil Company Analysis

Delivered November 6, 2019. Contributor: Elizabeth W.

Goals

To understand Kelapo Coconut Oil as a prospective client. This would include a company overview
, CMO
, Current agency of record
, Company size
, and Annualized revenue.

Early Findings

During our preliminary research, we were able to provide an overview of Kelapo Coconut Oil, number of employees, and locations. While the company does not seem to have a CMO, we provided the name of the founder/CEO as well. Below is an overview of our early findings. 
OverviewKelapo was founded in 2009 and provides "the market’s highest quality extra virgin coconut oil". 
The company even created one of the first Fair Trade coconut oil food products.
The website claims that their mission is to "to deliver the freshest, highest quality coconut oil and ensure the fair and ethical treatment of the farmers who cultivate it."
All the company's products are organic, vegetarian and free of trans fat.
They also focus on eco-friendly practices.
The company also states that they value sustainable farming, fair trade, and vegetarian-friendly processing. 
Number of EmployeesThe company's LinkedIn profile states that Kelapo has roughly 11-50 employees. 
LocationsThe Kelapo headquarters are located in Tampa, Florida. 
Kelapo sales their products through merchants throughout several locations in the US and the Caribbean. 
FounderThe founder/CEO of the company is Erin Meagher. 
Proprietary ResearchIn addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

You need to be the project owner to select a next step.

In order to get a better understanding of Kelapo as a prospective client, we suggest diving deeper with additional research to determine their most recent annual revenue, list of products, and number of locations. In addition, since private companies don't usually announce their current agency of record, we will optionally provide this information, as available.

In addition, we suggest conducting a SWOT analysis of Kelapo to provide an overview of the company's strengths, weaknesses, opportunities, and threats.