Research Proposal

Insurance Companies: Digital Marketing Campaigns


Obtain case studies in the U.S. that depict unique strategies employed by small to mid-sized insurance companies when marketing their products through digital channels. The information will be used to promote a digital marketing service.

Early Findings

Insurance Companies: Digital Marketing Campaigns

Haven Life

  • Haven Life is an insurance company that revamped and simplified their website landing page to make it easier for the customers to purchase insurance.
  • The company eliminated negative vibes from its website and focused more on life's happiest moments such as buying a house for the first time or welcoming a new kid.
  • The company's website elicit positive vibes with its colorful and vibrant interactive landing page.
  • The company has a revenue of around $17 million.

Proprietary Database Search Results

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Summary of Findings

  • Our one hour of research provided a case study of a unique strategy employed by Haven Life when marketing their products through digital channels.
  • We have considered the company's marketing strategy as unique as it was highlighted in a curated list.
  • We have considered small to mid-sized insurance as those who have estimated revenues of $41.5 million or less.

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