Delivered September 16, 2019. Contributor: Hillary O.
The top 20 news verticals ranked by their total addressable market of subscribers and the exact TAM figures in terms of potential number of subscribers for these verticals
By circulation, the largest newspapers in the US include USA Today (1.62 million), The Wall Street Journal (1 million subscribers), New York Times (483,700), New York Post (426,130), Los Angeles Times (417,940), Washington Post (254,380), Star Tribune (251,840), and Newsday (251,470).
Allrecipes, a food magazine, is the fourth most popular magazine in the US with a reach of 53.13 million. Other popular food magazines include Good Housekeeping (46.27 million), Taste of Home (32.41 million), and Bon Appetit (28.22 million).
Based on the top 20 most popular magazines in the US, entertainment and fashion is the most popular news category with a reach of over 200 million.
Sports is the second most popular news category with a total reach of 106 million with Food being the third most popular category (a reach of roughly 100 million).
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