News Verticals Part 2

Goals

To identify the top 8-10 verticals for news in terms of reach or circulation for the purposes of investment research.

Early Findings

Continued research found the TAM numbers for the genres of fashion, cooking, children's, lifestyle, sports, outdoors/hunting, auto, men's, music, travel, and U.S. politics based on the circulation numbers of the top 4-10 magazines in each genre.

FASHION

COOKING

CHILDREN'S

  • The top 10 children's magazines by circulation are the following:
  • The total TAM for the top 10 children's magazines is 12,691,274

LIFESTYLE

  • The top 10 lifestyle magazines by circulation are the following:
  • The total TAM for the top 10 lifestyle magazines is 10,975,253

SPORTS

  • The top 10 sports magazines by circulation are the following:
  • The total TAM for the top 10 sports magazines is 10,164,463

OUTDOORS/HUNTING

  • The top 10 outdoors/hunting magazines by circulation are the following:
  • The total TAM for the top 10 outdoors/hunting magazines is 6,766,467

AUTO

  • The top 10 auto magazines by circulation are the following:
  • The total TAM for the top auto magazines is 4,684,738.

MEN'S

  • The top four men's magazines by circulation are the following:
  • The total TAM for the top four men's magazines is 4,384,672

MUSIC

  • The top 10 music magazines by circulation are the following:
  • The total TAM for the top 10 music magazines is 3,064,588

TRAVEL

  • The top four travel magazines by circulation are the following:
  • The total TAM for the top four travel magazines is 2,990,090

U.S. POLITICS

  • The top 10 U.S. politics magazines by circulation are the following:
  • The total TAM for the top 10 U.S. politics magazines is 713,689.

Proposed next steps:

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