Continued research found the TAM numbers for the genres of fashion, cooking, children's, lifestyle, sports, outdoors/hunting, auto, men's, music, travel, and U.S. politics based on the circulation numbers of the top 4-10 magazines in each genre.
FASHION
- The top 10 fashion magazines by circulation are the following:
- Vogue — 13,526,386
- Elle — 6,764,270
- Vanity Fair — 4,805,996
- InStyle — 4,426,295
- Marie Claire — 2,247,075
- The New York Times Style Magazine — 1,875,184
- Cosmopolitan — 1,682,634
- Harper's Bazaar — 1,669,284
- Essence Magazine — 324,134
- WSJ Magazine — 35,338
- The total TAM for the top 10 fashion magazines is 37,266,596
COOKING
- The top 10 cooking magazines by circulation are the following:
- Relish — 8,860,757
- Women's Day — 3,279,425
- Taste of Home — 2,525,892
- Martha Stewart Living — 2,092,865
- Food Network Magazine — 1,803,158
- Cooking Light — 1,785,162
- Rachael Ray Every Day — 1,742,060
- Bon Appetit — 1,514,077
- Edible East End — 1,421,617
- AllRecipes — 1,305,268
- The total TAM for the top 10 cooking magazines is 26,330,281
CHILDREN'S
- The top 10 children's magazines by circulation are the following:
- Scholastic News — 3,500,000
- Family Fun — 2,109,460
- Time for Kids: News Scoop — 1,100,000
- Teen VOGUE — 1,018,955
- My Quince — 950,000
- National Geographic Kids — 945,072
- Boys' Life — 911,823
- Scholastic Scope — 750,000
- Time for Kids: The Big Picture — 750,000
- Sports Illustrated Kids — 655,964
- The total TAM for the top 10 children's magazines is 12,691,274
LIFESTYLE
- The top 10 lifestyle magazines by circulation are the following:
- Southern Living — 2,828,291
- Country Living — 1,257,796
- The Magnolia Journal — 1,227,302
- Sunset — 1,046,784
- Midwest Living — 959,341
- Traditional Home — 876,705
- House Beautiful — 801,160
- Carolina Country — 714,710
- This Old House — 652,810
- South Carolina Living — 610,354
- The total TAM for the top 10 lifestyle magazines is 10,975,253
SPORTS
- The top 10 sports magazines by circulation are the following:
- Sports Illustrated — 2,756,947
- ESPN the Magazine — 2,139,846
- Golf Digest — 1,636,333
- Golf Magazine — 1,228,203
- Runner's World — 617,995
- Tennis — 586,902
- USA Hockey — 422,876
- Yoga Journal — 379,163
- Bicycling — 306,876
- Met Golfer — 89,322
- The total TAM for the top 10 sports magazines is 10,164,463
OUTDOORS/HUNTING
- The top 10 outdoors/hunting magazines by circulation are the following:
- American Rifleman — 1,852,917
- American Hunter — 929,130
- Field and Stream — 668,035
- Ducks Unlimited — 631,794
- Shooting Illustrated — 607,707
- Bassmaster — 511,324
- Outdoor Life — 466,924
- Garden and Gun — 410,733
- Guns and Ammo — 364,272
- Backpacker — 323,631
- The total TAM for the top 10 outdoors/hunting magazines is 6,766,467
AUTO
- The top 10 auto magazines by circulation are the following:
- Car and Driver — 1,212,174
- Motor Trend — 1,011,942
- Road & Track — 581,986
- Hot Rod Magazine — 470,051
- Trailer Life — 300,304
- Autoweek — 291,621
- RoadKing — 253,500
- Land Line — 216,018
- Hemmings Motor News - 182,142
- Drive! — 165,000
- The total TAM for the top auto magazines is 4,684,738.
MEN'S
- The top four men's magazines by circulation are the following:
- The total TAM for the top four men's magazines is 4,384,672
MUSIC
- The top 10 music magazines by circulation are the following:
- Rolling Stone — 1,467, 971
- Music Alive! — 500,000
- Alternative Press — 297,222
- M Music & Musicians — 160,000
- Revolver — 150,000
- Modern Drummer — 145,042
- Relix — 102,000
- Guitar World — 92,328
- Big Shot — 80,000
- Jazz Times — 70,025
- The total TAM for the top 10 music magazines is 3,064,588
TRAVEL
- The top four travel magazines by circulation are the following:
- The total TAM for the top four travel magazines is 2,990,090
U.S. POLITICS
- The top 10 U.S. politics magazines by circulation are the following:
- Mother Jones — 200,000
- The Nation — 145,624
- National Review — 90,904
- The Weekly Standard — 79,000
- Reason — 42,000
- New Republic — 41,429
- Washington Examiner — 39,732
- The Washington Spectator — 30,000
- The Progressive — 30,000
- The American Prospect — 15,000
- The total TAM for the top 10 U.S. politics magazines is 713,689.