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Research Outline
Prepared for Olivia C. | Delivered April 23, 2020
Nike's eCommerce Quarterly Earnings
Goals
To provide Nike's quarterly ecommerce (online or digital) earnings from quarter 1 of fiscal year 2015 to quarter 3 of fiscal year 2020.
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Early Findings
For Q1 of fiscal year 2015, Nike's online sales accounted for
14 percent
of the company's NIKE Brand DTC revenue (that is, 14% x
$1,703,000,000
= $238,420,000).
For Q1 of fiscal year 2016, Nike's online sales amounted to
17 percent
of the firm's NIKE Brand DTC revenues (that is, 17% x
$1,932,000,000
= $328,440,000).
F
o
r
Q2 of fiscal year 2015, Nike's online sales were
18 percent
of the organization's NIKE Brand DTC revenues (that is, 18% x
$1,480,000,000
= $266,400,000).
F
o
r
Q3 of fiscal year 2015, Nike's online sales accounted for
21 percent
of the company's NIKE Brand DTC revenue (that is, 21% x
$1,684,000,000
= $353,640,000).
The above quarterly earnings have been entered in the appropriate cells of
this spreadsheet
.
Summary of Findings
During the first hour of research, the Nike's quarterly online revenues were provided for fiscal year 2015 (Q1, Q2 and Q3) and Q1 of fiscal year 2016. Additionally, a
project spreadsheet
was created and the above quarterly revenues were entered in their respective cells. It was also established that financial data is only available up to Q3 of Nike's fiscal year 2020.
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Prepared By
Cliff K.
718 assignments | 5.0