Nike vs. Adidas-Sales

Goals

To understand how Nike and Adidas compare in terms of product pricing.

Early Findings

Nike vs. Adidas Shoe Prices

  • In March 2019, a comparison of three shoe brands, including Nike and Adidas, revealed that Nikes range in price from $34.97-$295, depending on shoe type and line. The cheapest Nikes were the Women's Studio Wrap at $34.97 and the most expensive were the men's LeBron 11 Elite at $295.
  • The same comparison showed Adidas shoes ranging from $15.99 to $200, also depending on shoe type and line. The cheapest Adidas shoes were Adidas Slides for $15.99 while the most expensive were the Unisex Adizero Primeknit Boost, priced at $200.
  • A review of Nike's website shows that the cheapest men's shoe currently available directly from Nike online is the Nike Kawa Shower men's slide at $16.97 and the most expensive is the Nike x Undercover SFB Mountain boots at $350.
  • In relation to Women's shoes, the lowest-priced item on Nike's website is the Jordan Break slide at $18.97 and the highest-priced item is the Nike Mercurial Superfly 360 Elite LVL Up SE FG soccer cleat at $300.
  • The cheapest men's shoe currently on the Adidas website is the Duramo Slide at $10 and the most expensive is the RS Replicant OZWEEGO shoe at $400.
  • The lowest-prices women's shoe currently on the Adidas website is the EEZAY DOTS Flip-Flops at $10 and the highest priced is the RS Replicant OZWEEGO shoe at $400.
  • Shoe prices can vary widely based on where one buys them with one study revealing 31-40% savings when purchasing running shoes online.
  • Whether one is buying the most current model of a shoe or previous year's models has a large impact on the price, with last year's model costing approximately half what this year's model costs when it comes to running shoes.

Nike vs. Adidas Apparel Prices

  • For men's apparel, the lowest-priced item currently on Nike's website is the Nike Elite Crew sock at $8.97 while the highest priced item is the Hurley Advantage wet suit at $750.
  • For women's apparel, the lowest-priced item is also the Nike Elite Crew sock at $8.97 and the highest priced item is the NikeLab ACG GORE-TEX jacket at $650.
  • On Adidas' website, the lowest priced item of men's clothing is a men's soccer training bib at $12 and the most expensive is the Terrex_WM 3L Jacket at $450.
  • The cheapest women's apparel product on Adidas' website is the Essentials Linear Loose Tank at $13 and the highest priced item is the Adidas Original by AW Wangbody Hoodie at $400.

Proposed next steps:

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