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Research Outline
Prepared for Arvinder s. | Delivered August 4, 2019
Nike vs. Adidas-Sales
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Goals
To understand how Nike and Adidas compare in terms of product pricing.
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Early Findings
Nike vs. Adidas Shoe Prices
In March 2019, a comparison of three shoe brands, including Nike and Adidas, revealed that Nikes range in price from
$34.97-$295
, depending on shoe type and line. The cheapest Nikes were the Women's Studio Wrap at
$34.97
and the most expensive were the men's LeBron 11 Elite at
$295
.
The same comparison showed Adidas shoes ranging from
$15.99 to $200
, also depending on shoe type and line.
T
h
e
cheapest Adidas shoes were Adidas Slides for
$15.99
while the most expensive were the Unisex Adizero Primeknit Boost, priced at
$200
.
A review of Nike's website shows that the cheapest men's shoe currently available directly from Nike online is the Nike Kawa Shower men's slide at
$16.97
and the most expensive is the Nike x Undercover SFB Mountain boots at
$350
.
In relation to Women's shoes, the lowest-priced item on Nike's website is the Jordan Break slide at
$18.97
and the highest-priced item is the Nike Mercurial Superfly 360 Elite LVL Up SE FG soccer cleat at
$300
.
The cheapest men's shoe currently on the Adidas website is the Duramo Slide at
$10
and the most expensive is the RS
R
e
p
l
i
c
a
n
t
OZWEEGO shoe at
$400
.
The lowest-prices women's shoe currently on the Adidas website is the EEZAY DOTS Flip-Flops at
$10
and the highest priced is the RS
R
e
p
l
i
c
a
n
t
OZWEEGO shoe at
$400
.
Shoe prices can vary widely based on where one buys them with one study revealing
31-40%
savings when purchasing running shoes online.
Whether one is buying the most current model of a shoe or previous year's models has a large impact on the price, with last year's model costing approximately
half
what this year's model costs when it comes to running shoes.
Nike vs. Adidas Apparel Prices
For men's apparel, the lowest-priced item currently on Nike's website is the Nike Elite Crew sock at
$8.97
while the highest priced item is the Hurley Advantage wet suit at
$750
.
For women's apparel, the lowest-priced item is also the Nike Elite Crew sock at $8.97 and the highest priced item is the NikeLab ACG GORE-TEX jacket at
$650
.
On Adidas' website, the lowest priced item of men's clothing is a men's soccer training bib at
$12
and the most expensive is the Terrex_WM 3L Jacket at
$450
.
The cheapest women's apparel product on Adidas' website is the Essentials Linear Loose Tank at
$13
and the highest priced item is the Adidas Original by AW Wangbody Hoodie at
$400
.
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