North and South America Horticulture Industry

Goals

To understand the size of the horticulture industry in the North and South America in order to understand the potential value of a company in the industry.

Early Findings

  • The last official census by the United States Department of Agriculture (USDA) on the horticulture industry in the US was for the year 2014,
  • Based on data provided by the USDA, the market size of the US horticulture industry was $13.79 billion as of 2014.
  • The total number of horticulture businesses in the US was 23,221 in 2014, according to the USDA. The USDA defines a horticulture farm business "as any place that grew and sold $10,000 or more of horticultural specialty products during the census year."
  • The number of horticulture businesses in the US with $2.5 million in revenue or more is 968.
  • The number of horticulture businesses in the US with between $1 million and $2.49 million in revenue is 1,344.
  • The number of horticulture businesses in the US with between $500,000 and $999,999 in revenue is 1,582.
  • The number of horticulture businesses in the US with between $250,000 and $499,999 in revenue is 2,098.
  • The number of horticulture businesses in the US with between $100,000 and $249,999 in revenue is 3,729.
  • The number of horticulture businesses in the US with between $50,000 and $99,999 in revenue is 3,709.
  • The number of horticulture businesses in the US with between $40,000 and $49,999 in revenue is 1,334.
  • The number of horticulture businesses in the US with between $25,000 and $39,999 in revenue is 2,796.
  • The number of horticulture businesses in the US with between $20,000 and $24,999 in revenue is 1,458.
  • The number of horticulture businesses in the US with between $10,000 and $19,999 in revenue is 4,203.

Proposed next steps:

You need to be the project owner to select a next step.
Our preliminary research suggests that some requested data about the horticulture industry may not be available such as data on the number of specific crop growers in South and North America. Based on likely available data, we propose dedicating additional research into the following: 1) Market size (by revenue and/or the number of businesses) of the horticulture industry in South America, including a breakdown by business sizes if available. 2) The market size (by revenue and/or the number of businesses) of the North America horticulture industry (excluding the US) and breakdown by business sizes if available. 3) Breakdown of the horticulture industry by the number of specific crop growers in the US. Please note we may only be able to provide data based on crop groups (example garden plants, rhizomes, vegetables, tubers as against specific crops such as banana).
Alternatively, in addition to the above, note that although our preliminary research suggests that data on specific the specific crops listed may be limited, we can also conduct deeper research into each of the market size (number of businesses and/or total revenue) of each specific crops listed for the South and North America market. However, each crop in each market will require an additional request. For example, the market size of Banana growers in North America will be an additional request (3 hours of research). That will be a total of 26 requests for the 13 crops of interest you listed in addition to the three proposed above (total of 29). If there are specific crops you want us to focus on instead of the entire list, you can also specify.