NPS Scores by Industry
Delivered September 18, 2019. Contributor: Dagmawit W.
Goals
To obtain NPS scores by industry in order to benchmark one's NPS results.
Early Findings
NPS SCORES BY INDUSTRY
- Since the NPS value varies from one industry to another, it is critical to determine the NPS within one's industry to evaluate how the specific company is doing. Here is a list of some NPS scores across various industries.
- Department/Specialty Stores: 52
- Tablet Computers: 52
- Brokerage/Investments: 46
- Online Entertainment: 43
- Online Shopping: 43
- Airlines: 39
- Auto Insurance: 39
- Credit Cards: 37
- Laptop Computers: 36
- Hotels: 36
- Home/Contents Insurance: 35
- Smartphones: 34
- Banking: 34
- Grocery/Supermarkets: 32
- Cell Phone Service: 32
- Software & Apps: 30
- Shipping Services: 28
- Life Insurance: 26
- Drug Stores/Pharmacies: 26
- Travel Websites: 18
- Health Insurance: 14
- Cable/Satellite TV Service: -6
- Internet Service: -7
- This source is an ideal tool in comparing the NPS of a company to the NPS of its industry.
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