NPS Scores by Industry

Goals

To obtain NPS scores by industry in order to benchmark one's NPS results.

Early Findings

NPS SCORES BY INDUSTRY
  • Since the NPS value varies from one industry to another, it is critical to determine the NPS within one's industry to evaluate how the specific company is doing. Here is a list of some NPS scores across various industries.
    • Department/Specialty Stores: 52
    • Tablet Computers: 52
    • Brokerage/Investments: 46
    • Online Entertainment: 43
    • Online Shopping: 43
    • Airlines: 39
    • Auto Insurance: 39
    • Credit Cards: 37
    • Laptop Computers: 36
    • Hotels: 36
    • Home/Contents Insurance: 35
    • Smartphones: 34
    • Banking: 34
    • Grocery/Supermarkets: 32
    • Cell Phone Service: 32
    • Software & Apps: 30
    • Shipping Services: 28
    • Life Insurance: 26
    • Drug Stores/Pharmacies: 26
    • Travel Websites: 18
    • Health Insurance: 14
    • Cable/Satellite TV Service: -6
    • Internet Service: -7
  • This source is an ideal tool in comparing the NPS of a company to the NPS of its industry.

Proposed next steps:

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