Wonder

Research Outline

Prepared for Max S. | Delivered January 7, 2021

Number Of Lash Treatments In The USA

Goals

To provide an estimate for the total number of lash treatments in the USA for 2019 and 2015 (or any previous year). Treatments include lash lifts, lash perms, and salon/ professional lash extensions

Early Findings

Industry Stats
In 2018, according to an ABC News Report the eyelash extension industry was experiencing an upward trend, expected to be worth $1.5bn annually in the next 5 years. A Grand View Research Study valued the industry at $1.1bn in 2018 alone
Market Research by Nielson found there was significant year on year growth from 2015-2018 in eyelash products across all US outlets, creating a halo effect which also extending to eyelash treatments, which saw 32% growth over the corresponding period
A study Kline found the number of professional eyelash services in the US was up 14% in the 2nd quarter of 2017 compared with the corresponding period a year earlier
Further research by the Kline group put the average price point for professional eyelash services at $70. A survey by Glad Lash found the average charge for a full set of lashes was between $60 - $181, with only 6% charging less than this and 12% charging more
 The Boston Globe reported that the US lash industry was worth between $808m in 2017 and $875m in 2018

Conclusion
We estimate that in 2017, with the US lash industry worth ~ $808m and the average cost of professional services being $70, that there were somewhere in the region of 10m-12m professional lash treatments
Using the same calculation, and the average cost of professional services at $70, as the industry was reportedly worth # $875m, we estimate that in 2018 there were some where in the region of 11m-13m treatments
There is a lack of reliable information for 2019 but following on from expected trends, we would estimate there were 12m-14m treatments