Wonder

Research Outline

Prepared for Max S. | Delivered January 7, 2021

Cosmetic Content on YouTube

Goals

To find information on how cosmetics tutorials or cosmetics content have been doing on YouTube over the last 5 years.

Early Findings

As of October 2020, the most popular YouTube beauty and style channels in regards to the number of subscribers were: Yuya - 24.6 million, Jeffrey Star - 17.1 million, Musas - 14.9 million, Nikki, Tutorials - 13.6 million, Zoella - 11.2 million, SaraBeautyCorner - 10.6 million, Tati Westbrook - 9.15 million, Michelle Phan - 8.87 million, Grav3yardgirl - 8.3 million, and Carli Bybel - 6.17 million. 
According to Business Insider, in 2019, the top 15 makeup and beauty YouTube channels in the world included, Yuya - 23.8 million, James Charles - 15.8 million, Jeffree Star - 15.5 million, Rclbeauty101 – 14 million, NikkiTutorials – 12 million, SaraBeautyCorner – 10.3 million, Glamlifeguru – 9.8 million, Grav3yardgirl – 8.6 million, Kika Nieto - 8.1 million, Anaysa - 6.8 million, The Beauty Bybel – 6.1 million, JaclynHill1 – 5.9 million, Dope2111 - 5.8 million, Flavia Pavanelli – 4.9 million, and Manny MUA – 4.8 million.
Another list of the most popular cosmetic YouTube channels was published on Wondershare.