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Research Outline
Prepared for Max S. | Delivered January 7, 2021
Cosmetic Content on YouTube
Goals
To find information on how cosmetics tutorials or cosmetics content have been doing on YouTube over the last 5 years.
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Early Findings
As of October 2020, the most popular YouTube beauty and style channels in regards to the number of subscribers were: Yuya -
24.6 million
, Jeffrey Star -
17.1 million
, Musas -
14.9 million
, Nikki, Tutorials -
13.6 million
, Zoella -
11.2 million
, SaraBeautyCorner -
10.6 million
, Tati Westbrook -
9.15 million
, Michelle Phan -
8.87 million
, Grav3yardgirl -
8.3 million
, and Carli Bybel -
6.17 million
.
According to Business Insider, in 2019, the top 15 makeup and beauty YouTube channels in the world included, Yuya -
23.8 million
, James Charles -
15.8 million
, Jeffree Star -
15.5 million
, Rclbeauty101 –
14 million
, NikkiTutorials –
12 million
, SaraBeautyCorner –
10.3 million
, Glamlifeguru –
9.8 million
, Grav3yardgirl –
8.6 million
, Kika Nieto -
8.1 million
, Anaysa -
6.8 million
, The Beauty Bybel –
6.1 million
, JaclynHill1 –
5.9 million
, Dope2111 -
5.8 million
, Flavia Pavanelli –
4.9 million
, and Manny MUA –
4.8 million
.
Another list of the most popular cosmetic YouTube channels was published on
Wondershare
.
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Prepared By
Joseph W.
852 assignments | 4.9