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Research Proposal
Prepared for Alex S. | Delivered June 30, 2020
US Nutraceutical Industry
Goals
To obtain the top players in the US Nutraceutical industry, along with their market share and their methods of delivery for a client entering the market.
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Early Findings
US Nutraceutical Market
Nutraceuticals
in functional food contains fibers and oligosaccharides which prevents cancer and reduces the cholesterol level in the body. The nutraceutical market mainly constitutes functional foods and beverages and dietary supplements.
In 2020, the US Nutraceutical market is valued at $
90.92
million and is expected to be $
133.39
million by 2025, with a CAGR of 7.1 % through 2027.
The USA nutraceuticals market is bifurcated on the
basis of application
into general wellness, beauty and anti-aging, weight management, digestive health, sports and energy drinks.
General wellness
is dominating the USA nutraceuticals market. The general wellness market has recorded a considerably high growth rate in recent years. People are now inclined towards the consumption of dietary supplements to a wide range due to its rising awareness of nutritional and medicinal benefits.
Functional Food & Beverages, displays the potential to grow at over
7.5
%.
A key trend which is projected to affect the USA nutraceuticals market in the coming year is the
increasing spectrum of nutraceutical in sport nutrition.
Competitors
S
o
m
e
o
f
t
h
e
players
present in USA nutraceuticals market are Abbott, Amway,
C
h
o
b
a
n
i
, LLC, General Mills, Inc,
H
e
l
i
o
n
Nutraceuticals, LLC, Herbalife International of America, Inc, Kellogg Co.,
M
a
t
s
u
n
Nutrition, The Nature's Bounty Co., and Valensa International among others.
Another
market study
added the following US companies:
B
a
c
t
o
l
a
c
Pharmaceutical, Inc., Celsius Holdings, Inc., CytoSport Inc,
D
y
m
a
t
i
z
e
Enterprises, LLC
,
P
e
r
r
i
g
o
Company, Renew Life Formulas, Inc.,
R
o
c
k
s
t
a
r
Inc.
S
h
e
n
z
h
e
n
E
a
s
t
r
o
c
, The Nature's Bounty Co.,
S
o
l
g
a
r
Inc, and Rexall Sundown, Inc.
Finally, this market report added these players: The United States Nutraceuticals market features
companies
such as Du
P
o
n
t
, Nestle S.A., Dean Foods, Royal DSM, ADM, and
P
e
p
s
i
c
o
. The U.S. market for Nutraceuticals was dominated DuPont with significant market share in 2015.
At this point in the research, food and vitamin companies were removed from the list to focus on nutraceutical manufacturers.
The following companies remain and were verified to operate in the nutraceutical market:
H
e
l
i
o
n
Nutraceuticals,
M
a
t
s
u
n
Nutrition,
S
h
e
n
z
h
e
n
E
a
s
t
r
o
c
,
R
o
c
k
s
t
a
r
Inc, Valensa International,
B
a
c
t
o
l
a
c
Pharmaceutical, Celsius Holdings,
C
y
t
o
Sport,
D
y
m
a
t
i
z
e
Enterprises,
S
o
l
g
a
r
Inc, Royal DSM, and ADM.
A spreadsheet has been created for the companies that may be viewed
here
.
Results of Initial Research
Since the market is so segmented, it would be helpful to know what area to focus on. The spreadsheet is very general, focusing on the market as a whole and could be far more beneficial if the market segment could be more speficic, for excample functional food & beverage, or general wellness. If this were stated, the research team could find companies that operate in that market.
An assumption was made to leave out companies like Nestle and DuPont, as they operate on a different level than smaller companies.
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Prepared By
Lisa M.
944 assignments | 5.0